Not just the trophy, but the thrill of the hunt. Not just the destination, but the joy of the journey. The excitement of marketing: understanding who buys products and why, how they use them and what they want them to do. That is the thrill of what we do. Our profession is more than just making money. We should enjoy doing it, sharing it and learning from it. Blaine Henry, Managing Director, MSI
One of the concepts we have pioneered is the Marketfire™ system of marketing. In it we assess the conditions in the market, create an environment where distributors, resalers and retailers are motivated to sell the product, inject the incentives to start sales, then stand back and fan the flames of the market to develop and renew the product. That way no single actor or factor is essential to maintain and build sales momentum. The client, the distributors, the suppliers, the sellers all act independently to generate heat. We inject energy where it is needed but leave enlightened self-interest to do the rest.
MSI is the opposite of a wildfire. When we take on a project, we agree objectives with our clients, then assemble a team of specialists with the country, industry or product knowledge experience to achieve the end result. Goals, outputs and costs are clear in advance. As the project evolves, it is at the direction and under the control of the client. Mission creep and budget escalation are dangerous for the client and for MSI.
Mission Statement
Market Solutions International provides tailored remedies to win markets for committed companies. We do this by:
Understanding the markets for their products and services.
Objectively quantifying and analyzing the markets for individual products and services.
Using the most appropriate proven techniques to enable our client to win market share.
Devising market strategies that enable our clients to evolve ahead of their competitors.
Pop Quiz
Name your top 5 competitors
What are their Unique Sales Points (USPs)?
How much would you have to spend on product development and advertising to gain a 5% share of your market?
How much would that be worth?
What would it mean to your bottom line?
What would it be worth to your TAKE HOME PAY? If you can't answer any of these questions you should send us an e-mail. We can help.
