Services Most businesses are so busy selling they simply don�t have the time or resources for marketing! After all: Great inventors and business people are the best people to sell their products, right? Companies know their market better than anyone else, right? Marketing is just a fancy word for advertising and selling, right? So long you�re selling a product, all the rest of that marketing stuff is irrelevant, right? Most of the time businesses see the marketing process as moving from Invention to Sales without investing the effort to clarify who, what, why and where they are selling. The Marketing Cycle Major corporations spend a great deal of time and resources on this process because it gives them not only an advantage in the market but it also gives them greater control over their destiny in an uncertain world. By taking a 360 degree approach to marketing their products they not only know why their products are selling but where they are vulnerable and what they will have to do to keep selling products into the future. Smaller businesses often find it hard to justify the investment in marketing because they are unsure of their return. Investment in marketing projects should yield a 10:1 return on increased net sales at a minimum.